When you are integrating with Advertiser with Server Postback and Pixel you can get certain information via postback URL.
Advertiser Postback URL
Default: it can be anything which you are going to track first for the user eg: Install, registration, etc.
https://demo.Appcarry.co/acquisition?click_id={ADVERTISER_CLICK_ID_MACRO}&security_token=bxxxxxxxxxx3&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sub1={MACRO__ADV} |
Goal: It is for subsequent events that take place after the default goal, For ex, if the default goal is install then the subsequent goal could be registration, purchase, deposit, etc
https://demo.appcarry.co/acquisition?click_id={ADVERTISER_CLICK_ID_MACRO}&security_token=bxxxxxxxxxxxxxxxxxx3&goal_value=register&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sale_amount={ADVERTISER_SALE_AMOUNT_MACRO}&sub1={MACRO__ADV} |
So here, you need to ask the advertiser to replace it with their macro.
Advertiser iframe/ image Pixel
Default: it can be anything which you are going to track first for the user eg: Install, registration, etc.
<iframe src="https://demo.appcarry.com/pixel?adid=5ecxxxxxxxxxxxxxx71{ADVERTISER_MACRO_FOR_TXN_ID}&sub1={MACRO__ADV}" scrolling="no" frameborder="0" width="1" height="1"></iframe> |
Goal: It is for subsequent events that take place after the default goal, For ex, if the default goal is install then the subsequent goal could be registration, purchase, deposit, etc
<iframe src="https://demo.appcarry.com/pixel?adid=5ecxxxxxxxxxxxxxxxx0671&goal_value=register&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sale_amount={ADVERTISER_SALE_AMOUNT_MACRO}&sub1={MACRO__ADV}" scrolling="no" frameborder="0" width="1" height="1"></iframe> |