Advertisers

Parameters For Advertiser Postback

  • May 20, 2023
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When you are integrating with Advertiser with Server Postback and Pixel you can get certain information via postback URL.

Advertiser Postback URL

Default: it can be anything which you are going to track first for the user eg: Install, registration, etc.

https://demo.Appcarry.co/acquisition?click_id={ADVERTISER_CLICK_ID_MACRO}&security_token=bxxxxxxxxxx3&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sub1={MACRO__ADV}

Goal: It is for subsequent events that take place after the default goal, For ex, if the default goal is install then the subsequent goal could be registration, purchase, deposit, etc

https://demo.appcarry.co/acquisition?click_id={ADVERTISER_CLICK_ID_MACRO}&security_token=bxxxxxxxxxxxxxxxxxx3&goal_value=register&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sale_amount={ADVERTISER_SALE_AMOUNT_MACRO}&sub1={MACRO__ADV}

So here, you need to ask the advertiser to replace it with their macro.

Advertiser iframe/ image Pixel 

Default: it can be anything which you are going to track first for the user eg: Install, registration, etc.

<iframe src="https://demo.appcarry.com/pixel?adid=5ecxxxxxxxxxxxxxx71{ADVERTISER_MACRO_FOR_TXN_ID}&sub1={MACRO__ADV}" scrolling="no" frameborder="0" width="1" height="1"></iframe>

Goal: It is for subsequent events that take place after the default goal, For ex, if the default goal is install then the subsequent goal could be registration, purchase, deposit, etc

<iframe src="https://demo.appcarry.com/pixel?adid=5ecxxxxxxxxxxxxxxxx0671&goal_value=register&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sale_amount={ADVERTISER_SALE_AMOUNT_MACRO}&sub1={MACRO__ADV}" scrolling="no" frameborder="0" width="1" height="1"></iframe>

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