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The data from a mobile attribution partner provides the necessary insight into a user’s entire journey: how they arrived at your app, how they interact with it, and how those behaviors and patterns compare and differ across cohorts. Mobile attribution ties each user to the ad they interact with, giving you full transparency for your media performance across multiple advertising channels in one unified platform. Use this conversion data for in-depth analysis that optimizes your app marketing to drive significant and sustainable growth.
Your users interact with several ads on different networks and devices before they convert. With Adjust Multi-Touch you can track all user touch points before and after conversion and highlight your key networks by uplift, not just install. Spot consumer trends and conversion pathways, and measure the performance of partners who focus on promotion and awareness, not just those who generate the last click. With Adjust’s Web SDK you can also easily track users across your web and mobile web properties. By combining all these different data points you will have a holistic user journey from the first touch to their created lifetime value.