Mobile retargeting is a lot easier with Audience Builder
Create the audiences you want for the results you need
Event tracking is the backbone of your app analytics setup. With an unlimited number of
events, Adjust allows you to fully tailor events to your app's specific conversion goals;
whether you're aiming for signups, purchases, level-ups and more. Powerful filters and
diverse parameters allow you to dive deep into your unique KPIs and understand user cohort
Extend the user lifecycle by recapturing uninstalled users
Cohort analysis allows you to quickly and clearly identify trends and changes in the way
users engage with your app. The KPIs we offer on our cohort analysis are central to
and other key aspects of the health of your products. Going deeper, we calculate the
lifetime value (LTV) of your users that belong to cohorts automatically, showing when you
start profiting on paid campaigns.
Advanced re-engagement campaigns that drive growth
Create audiences for acquisition campaigns for your other apps, driving uplift across
your entire portfolio.
Use split audiences to test different creatives, messaging, and campaign logic, or test
out different partners with the same audience.
Use audiences with any partner
Run retargeting campaigns even with partners that don’t offer retargeting services —
Audience Builder sends them everything they need.
Your data stays with you
There’s no need to share every single data point you have to retarget. With other attribution
and advertising partners, you’re required to send all of your data, unfiltered. With Audience
Builder, you only send advertising IDs or push tokens, preserving privacy and preventing